Integrated campaigns featuring sustainable companies and products.
Sustainable Advertising
Category Archives: INTEGRATED CAMPAIGN
Strategic Partnerships
Pitch Deck showcasing alternate avenues to evolve and innovate corporate sponsorship programs with a key focus on sustainability and corporate responsibility.
Influencer Marketing
Client: Shop the Show at AmericasMart
Role: Director of Project Management
Overview: Plan, develop and execute a cross-channel promotion utilizing industry thought leaders and social influencers to curate products from AmericasMart. Entitled “Shop the Show”, the effort aims to deliver highly targeted and relevant product offerings to select audiences, educating them on the extensive selection and unique options found only at AmericasMart. Curated selections are announced via social media, video testimonials, workshops and pop-up shops.
Celebrity Sponsorship
Having never worked on the client side, or in the trade show industry, launching AmericasMart LIVE was a new experience for me. The mechanics involved in running this campaign were relatively the same as a regular ad campaign except no billable hours were tracked.
Client: AmericasMart
Role: Director of Project Management
Overview: Orchestrated the planning, scoping, development and execution of AmericsaMart LIVE, a multi-media event campaign. Oversaw third-party vendor management including staging/lighting, film crews, motion graphic design, post production editing and content distribution. Conducted in-depth lessons learned sessions to capitalize on successes and identify failures in order to evolve, innovate and improve future events.
Product Category Launch
Client: The Museum Collective
Role: Director of Project Management
Overview: Develop an integrated campaign promoting a new product category at AmericasMart. Tailor omnichannel messaging, offers and marketing deliverables to various audiences via web, email, social, print, collateral and more.
Cause-Based Campaign
Leave a reply
Client | USMC | Travis Manion 9/11 Heroes Run
I just completed the launch of a successful pro bono project for the Travis Manion 9/11 Heroes Run, managing a small team of 10, we collectively concepted, developed, and executed against the following deliverables.
The initial scoping exercise involved generating a detailed project plan, mapping out specific tasks, durations, resources and daily hours to formulate an overall time of staff budget. I intentionally structured the plan around the smallest resource footprint possible, ensuring the project could be completed within the short duration (11 weeks).
Daily monitoring of project progress, staff hours, milestone completion and client feedback (on time?) ensured the project was completed on time and within the (limited) budget. Overall project burn rate was 98%.
- Logo Design
- TV Spot
- Collateral
- Event Signage
- Promotional items/apparel
- Released assets to a third party Facebook developer. Users can donate to the Travis Manion fund, generate a custom race bib and post/share on their wall.
[youtube=http://www.youtube.com/watch?v=oTndnhSKgGg&feature=channel_video_title]
Regional Ad Campaign
Client: Georgia Natural Gas (GNG)
Role: Project/Production Manager (dual role)
Overview: Developed an integrated campaign promoting recycled natural gas from GNG. Oversaw the initiation, planning, execution, control and closing of all campaigns components. Channels included web, print, outdoor, transit and direct mail.
