Um, wtf? I got hit back to back with these iPad ads for Gain Laundry detergent and let me just outline the many shades of wrong that’s happening here:

– Cleaning products marketing towards women, stop.

– Shitacular packaging featuring rainbow swirls, sparkles, flowers, ugh…

– Associating cleaning products + dating , um… Can’t wait to “Get hooked/matched up with my eligible/dream scent”. Eligible scent?

– The smell of this campaign reeks of desperation from both advertiser and consumer. Come on folks, must be smarter than your dirty laundry to figure it out.