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Influencer Marketing Campaign

Client: Shop the Show at AmericasMart
Role: Director of Project Management
Overview: Plan, develop and execute a cross-channel promotion utilizing industry thought leaders and social influencers to curate products from AmericasMart. Entitled “Shop the Show”, the effort aims to deliver highly targeted and relevant product offerings to select audiences, educating them on the extensive selection and unique options found only at AmericsaMart. Curated selections are announced via social media, video testimonials, workshops and pop-up shops.

Nova BEeote Project Manager

 

There’s a first time for everything.

Nova Belote Project Manager

Having never worked on the client side, or in the trade show industry, launching AmericasMart LIVE was a new experience for me. The mechanics involved in running this campaign were relatively the same as a regular ad campaign except no billable hours were tracked.

Client: AmericasMart
Role: Director of Project Management
Overview: Orchestrated the planning, scoping, development and execution of AmericsaMart LIVE, a multi-media event campaign. Oversaw third-party vendor management including staging/lighting, film crews, motion graphic design, post production editing and content distribution. Conducted in-depth lessons learned sessions to capitalize on successes and identify failures in order to evolve, innovate and improve future events.

Campaign Recap.

Inbound Marketing Certification

Nova Belote Project Manager Nova Belote Project Manager Nova Belote Project Manager

I just completed the Hubspot Inbound Marketing certification course and applied the knowledge during a work session to map sales workflow and correlating email marketing automation. One of the critical components of this program was a service level agreement (SLA), outlining marketing deliverables and sales person action items throughout the customer journey.  Documenting a formal process at the onset of the campaign ensured accountability, monitoring checkpoints, and the opportunity to optimize the campaign as new insights were uncovered.

Another key item uncovered was the lack of closed-looped reporting from sales to understand the successes and failures of capturing leads and converting prospects. Without knowing where the customer was in the decision making process, it was impossible to generate content to address specific needs. Receiving direct feedback from sales and prospects allowed for better targeting and delivering relevant information at the right time.

Hubspot Academy is a great resource for anyone who is interested in continuing education and career advancement. They have a wide selection of courses suitable for all learning levels and relevant industries.    

Product Category Launch

 

Client: The Museum Collective
Role: Director of Project Management
Overview: Develop an integrated campaign promoting a new product category at AmericasMart. Tailor omni channel messaging, offers and marketing deliverables to various audiences via web, email, social, print, collateral and more. 

Campaign Recap. 

Thank you for this award.

Today I received the Quality Achievement Award from AmericasMart for project management service that exemplifies the principles of total quality in everyday work. It was nice to be recognized for my efforts and ethics relative to the PM discipline.

Sovaro, the cooler company doing everything right.

Abandon your atrocious red cooler now, Sovaro luxury cooler brand is doing a great job with this targeted social campaign.

Relevant content delivered via their sponsored Instagram and Facebook posts, capitalizing on data-drive insights about a specific target audience (me).

Messaging is seen by the right people at the right time in the right platforms. I commend this effort, embrace the content and even felt compelled to share this successful strategic approach.

With consumers being inundated with ‘blanketed’ ads offering products that don’t address a specific demographic need, it is refreshing (pun intended) to see this cooler brand doing social right.

Now I just need a yacht and/or luxury SUV to house my Sovaro, well played cross-promotion intent Sovaro.

5 amazing delivery services that will transform the way you interact with brands.

Delivery and subscription based services are changing the way people shop, consume and interact with brands. Here’s an overview of 5 must have delivery/subscription services and a pro/con for each.

Nova Belote review of Instacart

1. Instacart for groceries – PRO: Buy only what you need and can track your cart total along the way. Spend less money by avoiding impulse buys. CON: Personal shoppers don’t always pick a comparable replacement if something is out of stock. Trial and error with produce, for example qty 1 banana literally means ONE banana, not 1lb.

PrimePantry

2. Amazon PrimePantry for household – PRO: Avoid shopping at Target. CON: Savings is negated by the standard $4.99 box fee (in addition to the $99 Prime subscription).

Caviar

3. Caviar for restaurants – PRO: Tip and tax already factored in, no need to sign. Good selection of restaurants to choose from. CON: No complaints yet.

StitchFix

4. Stitch Fix for fashion – PRO: Receiving clothing items you normally wouldn’t select helps keep your style fresh. Killer variable data and imaging printing, each box feels extremely personalized. CON: Easy to exceed clothing budget, suggest opting for every other month rather than once a month service.

Alure

5. Allure Beauty Box for beauty – PRO: Avoid shopping at Target. Again, try new products you normally wouldn’t purchase. CON: Mainstream products (i.e. Unilever, P&G), would like to see more natural and organic options offered.

I’m starting to utilize these services like I do utilities, constant replenishment, auto draft, time-saving devices that don’t require much thought. Plus I don’t miss fighting for a parking spot at Whole Foods or weekend trips to Target.

Hope you give delivery/subscriptions a try and discover how you can dedicate more free time to important things…would love to hear about your experiences (good or bad) with these types of services.