Consumption Swaps
Participate in 4ocean Pound+ subscription and help remove trash from the ocean.
May 26
Sustainable Advertising
Integrated campaigns featuring sustainable companies and products.
Influencer Marketing
Strategic partnership featuring industry thought leaders and social media influencers.
Celebrity Sponsorship
Live streaming multi-media event production showcasing celebrity endorsements.
Inbound Marketing Certification
I just completed the Hubspot Inbound Marketing certification course and applied the knowledge during a work session to map sales workflow and correlating email marketing automation. One of the critical components of this program was a service level agreement (SLA), outlining marketing deliverables and sales person action items throughout the customer journey. Documenting a formal process at the onset of the campaign ensured accountability, monitoring checkpoints, and the opportunity to optimize the campaign as new insights were uncovered.
Another key item uncovered was the lack of closed-looped reporting from sales to understand the successes and failures of capturing leads and converting prospects. Without knowing where the customer was in the decision making process, it was impossible to generate content to address specific needs. Receiving direct feedback from sales and prospects allowed for better targeting and delivering relevant information at the right time.
Hubspot Academy is a great resource for anyone who is interested in continuing education and career advancement. They have a wide selection of courses suitable for all learning levels and relevant industries. 
Product Category Launch
Integrated product launch campaign encompassing web, email, social, print and signage.
Thank you for this award.
Today I received the Quality Achievement Award from AmericasMart for project management service that exemplifies the principles of total quality in everyday work. It was nice to be recognized for my efforts and ethics relative to the PM discipline.
Sovaro, the cooler company doing everything right.
Abandon your atrocious red cooler now, Sovaro luxury cooler brand is doing a great job with this targeted social campaign.
Relevant content delivered via their sponsored Instagram and Facebook posts, capitalizing on data-drive insights about a specific target audience (me).
Messaging is seen by the right people at the right time in the right platforms. I commend this effort, embrace the content and even felt compelled to share this successful strategic approach.
With consumers being inundated with ‘blanketed’ ads offering products that don’t address a specific demographic need, it is refreshing (pun intended) to see this cooler brand doing social right.
Now I just need a yacht and/or luxury SUV to house my Sovaro, well played cross-promotion intent Sovaro.
Nova Belote, PMP | Director of Project Management 