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Cause-Based Campaign

Client | USMC | Travis Manion 9/11 Heroes Run

I just competed the launch of a successful probono project for the Travis Manion 9/11 Heroes Run , managing a small team of (10), we collectively concepted, developed and executed against the following deliverables.

The initial scoping exercise involved generating a detailed project plan, mapping out specific tasks, durations, resources and daily hours to formulate an overall time of staff budget. I intentionally structured the plan around the smallest resource footprint possible, ensuring the project could be completed within the short duration (11 weeks).

Daily monitoring of project progress, staff hours, milestone completion and client feedback (on time?) ensured the project was completed on time and within the (limited) budget. Overall project burn rate was 98%.

  • Logo Design
  • TV Spot
  • Collateral
  • Event Signage
  • Promotional items/apparel
  • Released assets to a third party Facebook developer. Users can donate to the Travis Manion fund, generate a custom race bib and post/share on their wall.
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