Skip to content

Sovaro, the cooler company doing everything right.

Nova Belote Atlanta Project Manager

Abandon your atrocious red cooler now, Sovaro luxury cooler brand is doing a great job with this targeted social campaign.

Relevant content delivered via their sponsored Instagram and Facebook posts, capitalizing on data-drive insights about a specific target audience (me).

Messaging is seen by the right people at the right time in the right platforms. I commend this effort, embrace the content and even felt compelled to share this successful strategic approach.

With consumers being inundated with ‘blanketed’ ads offering products that don’t address a specific demographic need, it is refreshing (pun intended) to see this cooler brand doing social right.

Now I just need a yacht and/or luxury SUV to house my Sovaro, well played cross-promotion intent Sovaro.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: