Sovaro, the cooler company doing everything right.

Abandon your atrocious red cooler now, Sovaro luxury cooler brand is doing a great job with this targeted social campaign.

Relevant content delivered via their sponsored Instagram and Facebook posts, capitalizing on data-drive insights about a specific target audience (me).

Messaging is seen by the right people at the right time in the right platforms. I commend this effort, embrace the content and even felt compelled to share this successful strategic approach.

With consumers being inundated with ‘blanketed’ ads offering products that don’t address a specific demographic need, it is refreshing (pun intended) to see this cooler brand doing social right.

Now I just need a yacht and/or luxury SUV to house my Sovaro, well played cross-promotion intent Sovaro.