Celebrity Sponsorship

Having never worked on the client side, or in the trade show industry, launching AmericasMart LIVE was a new experience for me. The mechanics involved in running this campaign were relatively the same as a regular ad campaign except no billable hours were tracked.

Client: AmericasMart
Role: Director of Project Management
Overview: Orchestrated the planning, scoping, development and execution of AmericsaMart LIVE, a multi-media event campaign. Oversaw third-party vendor management including staging/lighting, film crews, motion graphic design, post production editing and content distribution. Conducted in-depth lessons learned sessions to capitalize on successes and identify failures in order to evolve, innovate and improve future events.

Campaign Recap.