Influencer Marketing Campaign
Client: Shop the Show at AmericasMart
Role: Director of Project Management
Overview: Plan, develop and execute a cross-channel promotion utilizing industry thought leaders and social influencers to curate products from AmericasMart. Entitled “Shop the Show”, the effort aims to deliver highly targeted and relevant product offerings to select audiences, educating them on the extensive selection and unique options found only at AmericasMart. Curated selections are announced via social media, video testimonials, workshops and pop-up shops.