Skip to content

Posts from the ‘INTEGRATED CAMPAIGN’ Category

Influencer Marketing Campaign

Client: Shop the Show at AmericasMart
Role: Director of Project Management
Overview: Plan, develop and execute a cross-channel promotion utilizing industry thought leaders and social influencers to curate products from AmericasMart. Entitled “Shop the Show”, the effort aims to deliver highly targeted and relevant product offerings to select audiences, educating them on the extensive selection and unique options found only at AmericsaMart. Curated selections are announced via social media, video testimonials, workshops and pop-up shops.

Nova BEeote Project Manager

 

There’s a first time for everything.

Nova Belote Project Manager

Having never worked on the client side, or in the trade show industry, launching AmericasMart LIVE was a new experience for me. The mechanics involved in running this campaign were relatively the same as a regular ad campaign except no billable hours were tracked.

Client: AmericasMart
Role: Director of Project Management
Overview: Orchestrated the planning, scoping, development and execution of AmericsaMart LIVE, a multi-media event campaign. Oversaw third-party vendor management including staging/lighting, film crews, motion graphic design, post production editing and content distribution. Conducted in-depth lessons learned sessions to capitalize on successes and identify failures in order to evolve, innovate and improve future events.

Campaign Recap.

Product Category Launch

 

Client: The Museum Collective
Role: Director of Project Management
Overview: Develop an integrated campaign promoting a new product category at AmericasMart. Tailor omni channel messaging, offers and marketing deliverables to various audiences via web, email, social, print, collateral and more. 

Campaign Recap. 

Cause-Based Campaign

Client | USMC | Travis Manion 9/11 Heroes Run

I just competed the launch of a successful probono project for the Travis Manion 9/11 Heroes Run , managing a small team of (10), we collectively concepted, developed and released assets for the following deliverables.

The initial scoping exercise involved generating a detailed project plan in Microsoft Project, mapping out specific tasks, durations, resources and daily hours to formulate an overall time of staff budget. I intentionally structured the plan around the smallest resource footprint possible, ensuring the project could be completed within the short duration (11 weeks).

Daily monitoring of project progress, staff hours, milestone completion and client feedback (on time?) ensured the project was completed on time and within the (limited) budget. Overall project burn rate was 98%.

  • Logo Design
  • TV Spot
  • Collateral
  • Event Signage
  • Promotional items/apparel
  • Released assets to a third party Facebook developer. Users can donate to the Travis Manion fund, generate a custom race bib and post/share on their wall.

Regional Ad Campaign

Client: Georgia Natural Gas (GNG)
Role: Project/Production Manager (dual role)
Overview: Developed an integrated campaign promoting recycled natural gas from GNG. Oversaw the initiation, planning, execution, control and closing of all campaigns components. Channels included web, print, outdoor, transit and direct mail.

GNG Close up-1111GNG_car_wrapGNG-10x10-RenderRevB-011808GNG Nature's Flames

GNG Close UP - Panel 70121