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Posts from the ‘Work Rants’ Category

TYPO in Job Descriptors?!

If I see another job description with the word “Manager” spelled “Manger” I’m not going to be happy. Annoying to think qualifications would grazed by eyes not attentive enough to notice typos yet alone relative skill set. A running list will be documented here.

Digital Marketing/Project Manager | Wilmington, Delaware |
• Detemine the impact of program changes (creative updates, script updates, etc.) Project Management

•Experience with managing a high

Good to know I have job security, ’cause it’s a tough world out there…

Improving Atlanta With Art

I read this article about a large format printer who worked with The Arts Council of Long Beach and the Long Beach Redevelopment Agency to transform a rundown building into a work of art. I immediately thought of the Medical Arts building here in Atlanta (shown on left) and if/how I could execute a similar project.

While doing some initial research on the building I found several building wrap ‘fails’, however, the wraps were ‘advertisements’ NOT works of art. These advertisements have been frowned upon because outdoor companies pay the building owners for the ad space creating no incentive for the owners to renovate. The building has (4) owners who purchased the property with the hopes of renovating it into a hotel. The project was abandoned (pun intended) after the downturn in the economy. With the effects of the recession still looming it could be years before renovation plans resume. Until then, why not make use of the space and create something great?

An alternate solution to wrapping the building would be to paint the exterior, using a transfer method to create a mural. Either way, I think the art concept would be palatable to organizations like the Atlanta Preservation Society or Central Atlanta Progress who could work in conjunction with local museums like the High Museum of Art and/or the Fulton County Arts Council to produce the large scale work of art. One art requirement/mandatory for the visuals would be NO LOGOS, only art. This selling point (or lack there of) could have great appeal to the decision makers. And the social/viral implications could be huge, especially for the City of Atlanta in general.

Somebody get me Kasim Reeds’ phone number, I need to make things happen.

Process Flow Documentation

Frustrated with the archaic internal work flow processes inherent of the ad industry, I’ve set out to demo a few process flow diagramming software suites. I downloaded a few ‘free’ versions (you definitely get what you ‘don’t’ pay for…) as well as demo versions of products ranging from $79 – $499. Here’s my first stab at mapping out internal work flow, I plan on mapping out job process based on this mock up.

I’m not listing software manufacturer names but will say the top performing version ($$$) was also at the top of my Google keyword search. I intend on demoing for another 30 days with the hopes of integrating both process flow diagrams and Mind Maps into my current/future work flow.

I think the robust product features will enable better management for more complex projects and hopefully eliminate some of the old school habits (i.e. dozens of email threads on a single topic instead of clear, concise compilation/distribution of project information).

Money, get away.

Get a good job with more pay and your O.K.

I recently received a request to produce client-supplied art (yay), deliverables included a postcard (25k) and 30-sheet posters (15). The art featured an origami shaped $20 bill, I’ve been meaning to research the legalities of featuring US currency in advertising ever since I saw the Geico® OOH featuring “The money you could be saving” headline with the visual of the stack of money with googly eyes. I’m sure the campaign was totally legal but was thinking what a nightmare it would have been to replace THOUSANDS of billboards for such an obvious licensing rule.

This is the most in-depth article I found relating to using US Currency in advertising. , here are the key restrictions and how they relate to the current project. Since this is client-supplied art I am requesting their legal department submit licensing clearance in writing before proceeding.

Size – smaller or larger than original, so as not to confuse with actual paper currency. – PASS: The outdoor boards are definitely larger than an actual $20 bill.
Color – black & white reproductions only or the use of distinctly different colors from original – FAIL: The image is the exact color of an actual bill.
One-side – reproductions cannot be double-sided. – PASS: The outdoor boards are one-sided, postcard only features the image on the front.
Surface Area – only a certain percentage of the overall surface of one side of the bill may be depicted. PASS: Only small areas on each part of the bill are featured.

I’m not going to post a picture of the image in question until I receive written approval on the usage.