Identity! Show your stuff utilizing specialty inks, paper and finishing.
My foil stamp seal of approval.
Although somewhat of a bias opinion Google’s Biz Chief: 50 Percent of Ads Will Go Online in the Next Five Years. it is safe to say the digital medium is the future of advertising (shocking, I know). With ever increasing screen presence I feel it is equally important to highlight a quality control process for print advertising.
Case in point, this lovely error you see, of course no explanation could be given for the printing oversight. I was however able to negotiate a make good on the insertion because a SWOP proof was submitted to the publication to visually communicate how the ad should reproduce.
With the average media insertion rate for a single, full page, color ad in a national publication running anywhere from $8k – $35k (and more), investing a few extra dollars for a hard copy proof will guarantee the media buy and safeguard the agency and client from argumentative finger pointing should an issue arise.
I know it seems archaic to pull proofs, if you’re running a national print campaign and investing hundreds of thousands if not millions of dollars on the media buy prepress should be included as an integral step in your QC process. If a client never pulled proofs before and boasts an issue free track record they’re lucky. The statistical rate of error will increase with the rise in volume of ad production. And print production (like the food industry) should always follow QC standards.
I am thoroughly entertained at the advertisements targeted at my demo; cleaning products, air fresheners, embarrassing issues, etc… Stumbled on this beauty of a banner the other day. The product, a weight loss program offered exclusively online (innovation at work here). The goal, to get you to not order fried food while chugging down caloric infused cocktails. The visual, a Photoshop hack job featuring a light post, the word ‘Cafe’ and a gigantic woman standing next to a miniature menu board with an interesting 2D perspective. I mean, did the designer even try or is he/she so ashamed of the work produced they just do what the account service rep (or even worse, the client) tells them to do?
Damn folks smarten up a little. I suppose you can’t expect too much from a company that generates revenue by avoiding the simple equation for successful weight loss (diet+exercise). Put down the buffalo wing, step away from the bar, go for a walk with your dog instead.
Client: United States Marine Corps (USMC)
Project: Content creation for www.lifeasamarine.com
Role: Sr. Project Manager
Overview: Create a detailed page that outlines the various service options and requirements needed for USMC enlistment. My role as project manager involved coordinating a team of representatives from each of the following departments to seamlessly create content, code page, test and launch. Project was successfully completed within the allotted project constraints.
Disciplines: Account executive, art director, broadcast producer, content strategist, copywriter, creative director, digital producer.
A sampling of booths I have produced for various clients. I oversaw all aspects of each project including but not limited to:
- Initial client consultation
- Design concepting
- Vendor bidding/procurement
- Prepress/asset transmission
- Proofing, printing, shipping
- Trade show logistics including build out, A/V configuration, tear down and more
After what seems like an eternity of planning, studying, researching, networking, etc…I am finally hunkering down to take the PMP Exam offered through PMI. It’s been a long journey filled with discovery, self improvement, career enhancement and reality checks. I’ve chosen the appropriately fitting date of April 15 for my exam date, I figured this day will be filled with enough financial energy to propel me forward and enable me to obtain a passing score. I’ve dished out cash for study materials, paid the annual fee for PMI membership, plus paid for annual membership to Atlanta Chapter of PMI
I am dedicated at least one hour a day to study and one hour to a PMP related activity. Now it’s time to impose self discipline and rigorous study habits in order to meet the 4/15/13 deadline. I hope to post official results (i.e. passing score and PMP certificate) shortly after the deadline. Wish me luck!