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Posts tagged ‘advertising’

Sovaro, the cooler company doing everything right.

Abandon your atrocious red cooler now, Sovaro luxury cooler brand is doing a great job with this targeted social campaign.

Relevant content delivered via their sponsored Instagram and Facebook posts, capitalizing on data-drive insights about a specific target audience (me).

Messaging is seen by the right people at the right time in the right platforms. I commend this effort, embrace the content and even felt compelled to share this successful strategic approach.

With consumers being inundated with ‘blanketed’ ads offering products that don’t address a specific demographic need, it is refreshing (pun intended) to see this cooler brand doing social right.

Now I just need a yacht and/or luxury SUV to house my Sovaro, well played cross-promotion intent Sovaro.

5 amazing delivery services that will transform the way you interact with brands.

Delivery and subscription based services are changing the way people shop, consume and interact with brands. Here’s an overview of 5 must have delivery/subscription services and a pro/con for each.

Nova Belote review of Instacart

1. Instacart for groceries – PRO: Buy only what you need and can track your cart total along the way. Spend less money by avoiding impulse buys. CON: Personal shoppers don’t always pick a comparable replacement if something is out of stock. Trial and error with produce, for example qty 1 banana literally means ONE banana, not 1lb.

PrimePantry

2. Amazon PrimePantry for household – PRO: Avoid shopping at Target. CON: Savings is negated by the standard $4.99 box fee (in addition to the $99 Prime subscription).

Caviar

3. Caviar for restaurants – PRO: Tip and tax already factored in, no need to sign. Good selection of restaurants to choose from. CON: No complaints yet.

StitchFix

4. Stitch Fix for fashion – PRO: Receiving clothing items you normally wouldn’t select helps keep your style fresh. Killer variable data and imaging printing, each box feels extremely personalized. CON: Easy to exceed clothing budget, suggest opting for every other month rather than once a month service.

Alure

5. Allure Beauty Box for beauty – PRO: Avoid shopping at Target. Again, try new products you normally wouldn’t purchase. CON: Mainstream products (i.e. Unilever, P&G), would like to see more natural and organic options offered.

I’m starting to utilize these services like I do utilities, constant replenishment, auto draft, time-saving devices that don’t require much thought. Plus I don’t miss fighting for a parking spot at Whole Foods or weekend trips to Target.

Hope you give delivery/subscriptions a try and discover how you can dedicate more free time to important things…would love to hear about your experiences (good or bad) with these types of services.

Audi, I’m leaving you. Details of a brand break up.

There are two types of products that have my utmost brand affinity; shoes and cars. All other products and brands, from beauty, household and packaged foods, rotate through my life. I don’t even know the brand name of some products, just what the label color or bottle shape looks like. I’m constantly trying new brands from these categories and plus these types of products are dispensable, literally. So when one of the (indispensable) brands I’ve been living with for 12 years decides to lie, cheat and operate in a dishonest fashion, I must sadly and with great regret move on.

I’ve had to reevaluate my relationship with Audi in light of the recent VW emissions scandal. Although I’ve never owned a diesel-powered car, I have driven two VW’s and two Audi’s over the aforementioned 12 year relationship. As I come to the end of my current lease, I’m frantically and begrudgingly scrambling to find a comparable replacement. But other brands just can’t compare… I LIKE Audi, I was planning to STAY with Audi, there was nothing WRONG with Audi, except:

The disappointing news of Ulrich Hackenberg, Audi’s R&D Chief Engineer, being at the center of the VW investigation, along with other top automotive engineers at VW. Evidence proves they interfered with software programming in order to relay faulty data on tailpipe emission readings. The data produced a reduced reading in order to meet EPA standards. According to the WSJ, the hack occurred when the engineers were unable to deliver an engine that met the standard, and as a result programmed the deceptive device. The pressure to deliver on time, on budget and on spec was intense, new car sales were lagging and VW needed a breakthrough product in order to differentiate the company from competitors.

As a response to this monstrous deceptiveness and highly unethical behavior, I’m taking action and leaving Audi. I’ll have to unsubscribe to Audi’s social properties, local event notifications and merchandise catalogs (thankfully Audi only makes one type of shoe and it’s a Toms…). This big ticket brand and I had inseparable affinity and were striving to maintain a lifetime consumer loyalty, loyalty that could have spanned generations. Everything will be changing over the next few months as I painstakingly research another brand to fall in love with.

If anyone has suggestions on an automotive brand who would be a good match, I’m open to trying something new. European with impeccable design aesthetic is preferable.

QA in Print Production

CW-034-ad_errorAlthough somewhat of a bias opinion Google’s Biz Chief: 50 Percent of Ads Will Go Online in the Next Five Years. it is safe to say the digital medium is the future of advertising (shocking, I know). With ever increasing screen presence I feel it is equally important to highlight a quality control process for print advertising.

Case in point, this lovely error you see, of course no explanation could be given for the printing oversight. I was however able to negotiate a make good on the insertion because a SWOP proof was submitted to the publication to visually communicate how the ad should reproduce.

With the average media insertion rate for a single, full page, color ad in a national publication running anywhere from $8k – $35k (and more), investing a few extra dollars for a hard copy proof will guarantee the media buy and safeguard the agency and client from argumentative finger pointing should an issue arise.

I know it seems archaic to pull proofs, if you’re running a national print campaign and investing hundreds of thousands if not millions of dollars on the media buy prepress should be included as an integral step in your QC process. If a client never pulled proofs before and boasts an issue free track record they’re lucky. The statistical rate of error will increase with the rise in volume of ad production. And print production (like the food industry) should always follow QC standards.