Frustrated with the archaic internal work flow processes inherent of the ad industry, I’ve set out to demo a few process flow diagramming software suites. I downloaded a few ‘free’ versions (you definitely get what you ‘don’t’ pay for…) as well as demo versions of products ranging from $79 – $499. Here’s my first stab at mapping out internal work flow, I plan on mapping out job process based on this mock up.
I’m not listing software manufacturer names but will say the top performing version ($$$) was also at the top of my Google keyword search. I intend on demoing for another 30 days with the hopes of integrating both process flow diagrams and Mind Maps into my current/future work flow.
I think the robust product features will enable better management for more complex projects and hopefully eliminate some of the old school habits (i.e. dozens of email threads on a single topic instead of clear, concise compilation/distribution of project information).
Get a good job with more pay and your O.K.
I recently received a request to produce client-supplied art (yay), deliverables included a postcard (25k) and 30-sheet posters (15). The art featured an origami shaped $20 bill, I’ve been meaning to research the legalities of featuring US currency in advertising ever since I saw the Geico® OOH featuring “The money you could be saving” headline with the visual of the stack of money with googly eyes. I’m sure the campaign was totally legal but was thinking what a nightmare it would have been to replace THOUSANDS of billboards for such an obvious licensing rule.
This is the most in-depth article I found relating to using US Currency in advertising. http://desktoppub.about.com/od/scanninggraphics/a/papermoney.htm , here are the key restrictions and how they relate to the current project. Since this is client-supplied art I am requesting their legal department submit licensing clearance in writing before proceeding.
Size – smaller or larger than original, so as not to confuse with actual paper currency. – PASS: The outdoor boards are definitely larger than an actual $20 bill.
Color – black & white reproductions only or the use of distinctly different colors from original – FAIL: The image is the exact color of an actual bill.
One-side – reproductions cannot be double-sided. – PASS: The outdoor boards are one-sided, postcard only features the image on the front.
Surface Area – only a certain percentage of the overall surface of one side of the bill may be depicted. PASS: Only small areas on each part of the bill are featured.
I’m not going to post a picture of the image in question until I receive written approval on the usage.